TOLEDO, Ohio — Shrader Tire & Oil (STO) announced today that Bob Feldbauer has been named President of the company, effective August 1, 2026. Feldbauer will serve as both President and Chief Operating Officer, while Joe Shrader continues as Chief Executive Officer.
Feldbauer’s Path to the Role
Feldbauer joined Shrader Tire & Oil in January 2025 as Chief Operating Officer, bringing over 29 years of tire industry experience. He previously spent 13.5 years as President and CEO of Jack’s Tire & Oil, Inc. in Logan, Utah, and 14 years in various sales, training, and leadership roles at Michelin North America.
What Changes Operationally
In his expanded role, Feldbauer will continue overseeing day-to-day operations across STO’s 14 fleet locations while also leading external strategy, including market positioning, strategic partnerships, and revenue growth initiatives. Shrader will remain focused on the company’s long-term vision and strategic direction.
“Bob has proven exactly what we hoped he would when we brought him on board — sharp operational instincts and a real drive to help this company grow,” said Joe Shrader, CEO of Shrader Tire & Oil. “Putting him in the President seat lets us move faster on the growth plans we’ve been building toward.”
Joe Shrader
CEO,Shrader Tire & Oil
“It has been a fast year and a half at Shrader Tire & Oil,” said Feldbauer. “I have gained tremendous insight and valuable knowledge about our organization’s structure, company culture, and an understanding of our overall goals and commitments. One thing is clearly obvious — the commitment Shrader employees have to deliver the best customer experience each and every time. I appreciate this and look forward to supporting them as their President and COO.” Bob Feldbauer, President, COO
Bob Feldbauer
President, COO,Shrader Tire & Oil
Third Generation, Fourth Generation at the Table
Shrader Tire & Oil is led by the third generation, with the fourth generation already serving in key roles. Feldbauer’s promotion reflects the strength of that family culture, guided by the same Mission, Vision, and Core Values that have shaped the company since its founding in 1948.
About Shrader Tire & Oil
Founded in 1948 in Toledo, Ohio, Shrader Tire & Oil is led by the third generation, with the fourth generation already serving in key roles. Rooted in a strong family culture and guided by our Mission, Vision, and Core Values, STO serves the commercial trucking and transportation industry across Ohio, Michigan, and Indiana with 14 Fleet Store Locations, 2 Michelin Retread Technology Plants, and 4 Bulk Lubricant Distribution Centers, offering new, used, and retread tires; bulk oil and lubricants; DEF; and fleet maintenance services.
Who is Bob Feldbauer?
Bob Feldbauer is President and Chief Operating Officer of Shrader Tire & Oil. He joined the company in January 2025 as COO, bringing nearly 29 years of tire industry experience, including 13.5 years as President and CEO of Jack’s Tire & Oil in Logan, Utah, and 14 years in sales, training, and leadership roles at Michelin North America.
What is Bob Feldbauer's new title at Shrader Tire & Oil?
Effective August 1, 2026, Feldbauer was named President of Shrader Tire & Oil. He holds both the President and COO titles, overseeing day-to-day operations across STO’s 14 fleet locations along with external strategy, market positioning, and revenue growth initiatives.
Who is CEO of Shrader Tire & Oil?
Joe Shrader remains Chief Executive Officer of Shrader Tire & Oil, focused on the company’s long-term vision and strategic direction.
When did Feldbauer's promotion take effect?
The promotion to President took effect August 1, 2026.
Talk to Shrader Tire & Oil About Your Fleet's Tire, Lube & DEF Program
TOLEDO, Ohio – Tire industry veteran Bob Feldbauer has been named Chief Operating Officer at Shrader Tire & Oil. He will assume the role on January 1, 2025.
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We are excited to announce this new position at Shrader Tire & Oil,” said Joe Shrader, President and Chief Executive Officer of Shrader Tire & Oil. “Bob brings a wealth of knowledge from both the manufacturing and dealer perspectives. I am confident he will help us accelerate our growth plans.”
Feldbauer is leaving his position as President and CEO of Jack’s Tire & Oil Management Co., Inc. where he oversaw a 250 percent revenue growth and expanded Jack’s footprint of service throughout 11 western states. Prior to his role at Jack’s, he spent 14 years at Michelin North America in various positions of sales, training, management, and leadership. He ended his time at Michelin as the Director of Commercial Business for the Central Zone.
“I am thrilled to be joining a great, legacy family business that prides itself on operational excellence with both skilled and dedicated employees,” Feldbauer said. “The company’s leadership vision for growth looks to provide many opportunities for Shrader Tire & Oil’s future and I look forward to being a part of it.”
Feldbauer served on the Independent Tire Dealer Group Board of Directors and was a member of the Michelin Dealer Advisory Council. He earned his undergraduate degree and MBA from Charleston Southern University in Charleston, S.C. in 1995 and 1997 respectively. He and his wife, Heather, have two children, Jackson and Kelan. They have relocated to the Toledo area.
Shrader Tire & Oil has become the premier tire and lubricant distributor in the Midwest. The company was founded in 1948 in Toledo, Ohio, and now operates 14 fleet stores, four bulk oil warehouses and two Michelin retread manufacturing plants that service Michigan, Ohio and Indiana. Offering the best in fleet services, bulk oil and lubricants and 24-Hour emergency roadside tire service, Shrader Tire & Ohio has earned its reputation of honesty and integrity in the industry.
Shrader Tire and Oil is celebrating 30 years of manufacturing retreads this year. The Toledo, Ohio-based company celebrated 75 years of being in business in 2023 and reached the new milestone in 2024.
“Getting into the retread manufacturing business has been a key to our growth”, said Shrader Tire and Oil President and CEO Joe Shrader. “Having our own retread facilities has allowed us to better serve and deliver high-quality tires to our customers.”
Shrader Tire and Oil purchased a 12,000-square-foot building just outside of the Village of Blissfield in 1993 and opened its first retread plant the following year with a staff of four – a manager and three employees.
The retread production plant soon outgrew its space and Shrader Tire and Oil added 16,000-square-feet to the plant, producing Oliver-brand retreads.
Oliver, which is owned by Michelin today, was America’s first retread rubber brand.
Truck tire retreads deliver huge savings to fleet managers and owner/operators and have a massive impact on the environment. It is estimated that nearly 300 million tires from cars and trucks are thrown away by Americans each year, but the use of retreads saves hundreds of millions of gallons of oil, and millions of tires continue a useful life rather than being consigned to a tire pile or landfill.
Simply put, retreading is recycling and conserving oil. The synthetic rubber components in a new medium truck tire require about 22 gallons of oil, but it takes only seven gallons to retread that same tire.
In 2005, Shrader Tire and Oil converted its retread operations to Michelin in Melvindale, Mich. A second Michelin manufacturing plant was purchased in 2017 in Pemberville, Ohio.
Today, Shrader Tire and Oil continues to utilize Michelin Retread Technology at those two locations, producing hundreds of thousands of retreads.
“We are proud to have been in business for 76 years and we are committed to manufacturing only the best retreads for our customers.”
Shrader Tire & Oil is the premier tire and lubricant distributor in the Midwest. With locations in Ohio, Michigan and Indiana, Shrader Tire and Oil has 14 truck tire and fleet service centers, two state-of-the-art Michelin retread plants, 4 bulk lubricant operations and a 24-hour emergency road service network.
Michelin achieved a notable accomplishment in the 2024 U.S. Original Equipment Tire Customer Satisfaction Study by winning its 100th, 101st, and 102nd J.D. Power Awards.
Michelin achieved top scores for Luxury, Passenger Car, and Performance Sport Vehicles in Original Equipment Tire Customer Satisfaction for 2024. This accomplishment showcases Michelin’s dedication to providing top-notch tire quality and performance, as shown by responses from drivers throughout the United States.
Shrader Tire and Oil is proud to have been associated with Michelin for more than 60 years.
Alexis Garcin, President and CEO of Michelin, commended the tire company’s achievements, crediting the hard work of their employees in developing, constructing, and supplying tires.
The research, which gathered responses from more than 31,000 vehicle owners, evaluated contentment across four main categories: tire longevity, tire ride quality, tire aesthetics, and tire grip/handling. Michelin’s ongoing triumph showcases its lasting dedication to customer contentment and tire quality.
Today, with 14 truck tire and fleet service centers, two state-of-the-art Michelin retread plants, and four bulk lubricant operations larger than ever, Shrader Tire & Oil is the premier tire and lubricant distributor in the Midwest.
By aligning ourselves with Chevron & Michelin, Shrader brings value to our customers for less. In addition to providing the highest quality products in the industry, Shrader offers the best service in the region. Our knowledge and expertise go well beyond our product lines. We strive to create loyal partnerships with our customers while providing measurable solutions for lowering operating costs through our high-performance products and extreme customer service.
For more than 75 years, Shrader Tire and Oil has been Keeping the Transportation Industry Rolling and Safe!
Congratulations are in order for our very own MRT II plant – located in Pemberville, Ohio – after Michelin gave high marks to the retread facility in its annual audit.
“My team deserves all the credit,” said MRT II Manager John Taylor. “They are a great team that cares about what goes to our customers. They’re a fun group to mentor and coach.”
Michelin annually does an audit of retread facilities. The scores given to MRT II for the recent audit include:
• 100 percent for Safety
• 99 percent for Process Quality Audit – The auditor goes post-to-post and interacts with the operators to ensure they can perform the functions by applying work methods and specifications correctly.
• 99 percent for Finished Product Quality Audit. The auditor chooses 20 random tires from the warehouse ready to go to the customer and brings them back into the plant, putting them through a rigorous inspection to ensure proper work methods were followed.
“A lot of hard work goes into ensuring we are producing at the highest quality retread level possible in the industry,” said Bob Watters, STO’s general manager of manufacturing. “Thank you to the MRT II team for exercising our STO vision to keep the transportation industry rolling and safe!”
An audit at MRT I will come later this spring.
Shrader Tire and Oil hosted two Delo Truck Experience events in September, one at our store in Melvindale, Mich. and the other at our Columbus, Ohio, location.
Chevron takes the Delo Truck across the country giving customers an opportunity to learn more about the product. Inside the Delo trailer are multiple interactive displays that customers can experience and educate themselves about Chevron and Delo.
Shrader Tire and Oil representatives were on hand to talk with customers and potential customers as well. Tours were given of the Shrader Tire and Oil retread plant, bulk oil facility and warehouse.
